The Christian Author's Email & Sales Playbook
Templates for Writers Who Hate Selling + The Sales Framework Most Christian Authors are Missing.
Christian authors usually struggle because they don’t know how to sell without feeling pushy — so they choose to hold back. Then their book sits quietly while the people who need it scroll right past.
This playbook fixes that.
This is not a marketing course. It’s a working system you can read in an afternoon and start using the same day.
What’s inside:
→ The 3 ways people actually get sold to (and why most Christian writers only use one of them)
→ A simple email framework that doesn’t feel like marketing — built around connection, not conversion tricks
→ How to write subject lines people actually open, without sounding like a brand
→ The shift that turns readers into buyers without changing who you are
→ 24 done-for-you email templates for every situation a Christian author runs into:
Launch sequences
Cart-close emails
Testimonial features
Payment plan announcements
Birthday promos
Reactivation emails for cold subscribers
FAQ emails that handle objections
Last-call decision emails
Downsell offers after a launch closes
Soft-sell weekly rhythms
And more
Every template is fill-in-the-blank. You drop in your offer name, your reader’s situation, and your voice. The structure does the heavy lifting.
This is for you if:
You’ve written a book (or you’re about to) and you don’t know how to talk about it without cringing
You have a Substack, an email list, or both — and you’re not sure what to actually send
You feel the tension between “be a good steward” and “don’t be salesy” and want a way through it
You want a system you can reuse for every launch, every product, every season
This is not for you if:
You’re looking for hacks, funnels, or pressure tactics
You don’t actually want to sell anything (that’s fine — this just isn’t your tool)
What you get:
The full playbook (PDF)
24 actionable email templates (PDF)
Format: Instant digital download Length: ~50 pages Reading time: Under an hour Implementation time: Same day
Launch price: $12.99 (regular price $24 — early readers save $11)
👉 [ Get the Playbook ]